AI-generated “deepfakes” make scams faster, cheaper, and more convincing.

Common risks

• Scams & hoaxes: Fabricated videos or audio of leaders, staff, or brands to damage reputations or move money.
• Election manipulation: Fake content to incite unrest or spread propaganda.
• Social engineering: Voice cloning mimics loved ones or colleagues to spark “urgent” money requests.

How to spot them

• Eyes & blinking look off or too perfect.
• Facial seams/morphing and odd expressions.
• Body/hair inconsistencies (face looks real, rest doesn’t).
• Lighting/skin tone mismatches; misplaced shadows.
• Lip-sync doesn’t match the words.
• Jerky head/body movements or distortion on motion.
• “Prove you’re live” test: Ask for a quick, specific action on video; deepfakes often glitch.